360 degree view in video

I found a really amzing technology today in which you can view any video in 360 degrees. You can rotate, tilt or zoom your view just by your mouse movements.
You can understand what I am telling about, just by watching 360 degree view of this haiti earthquake video.

http://us.cnn.com/interactive/2010/01/world/haiti.360/index.html

From many years Britanica encyclopedia has been providing 360 angle view of stattic Images. Lately in last year (2009) Google and Microsoft had provided same feature in its online maps [ maps.google.com and maps.bing.com ]

But both the maping technology has 360 degree view data of only certain places.

But the same techniologyin moving videos is really exciting...
Immersive Media is the Company behind all these 360 degree technology.

http://www.immersivemedia.com/

I really loved it.
Its really worth thinking- how the coming years will be in the web technologies...